Famed country singer Bob Wills (1905-1975) was born in Kosse, Texas. This 1974 United Artists poster tells us that legendary country singer Bob Wills first called his band “The Playboys” in Waco, Texas in 1933. Here, his band is shown singing on W-A-C-O radio, sponsored by Jones Fine Bread. At the time, the radio station was located in the Amicable Building (ALICO), and it’s tower soared high into the sky from atop the building. Of course, they soared to fame as “Bob Wills and His Texas Playboys”. Notice that WACO’s slogan was “On the Air Over Waco”.